Quality, expertise, research


The culture of the furniture and design of two young architects, who decide to integrate and merge their decades of experience in the fields of architecture and interior design in order to truly realize ambitious projects in a coordinated and harmonious way, leads to seize the opportunity to acquire a historic furniture store.

Thus was born, in the panorama of the 80s and 90s, AREA 90 with the aim to offer a valuable, competent and specialized designing and making service of cozy, comfortable, balanced and functional environments.

The most qualified and innovative productions of international design are selected to be proposed in the atelier-store. Proactive and lasting partnerships born and consolidate with design companies, real avant-garde and world "icons": Alias, Artek, Bulthaup, BD Barcelona, ​​Cassina, Cappellini, E15, Established & Sons, Flos, Knoll, Memphis, Moormann, Pastoe , Poltronova, Simon-Gavina, USM Haller, Vitra, Wittmann.

The search for quality, innovation, aesthetically valid continues and is always renewed with the same enthusiasm for the enhancement of places and architectural projects.

The project activity is handled personally by the architect Daniela Nichele, who counts on the help of an architectural firm for the design, the management and realization of the works.
Arch. Daniela Nichele


She’s interested in art and design ever since.

She’s a member of the Osservatorio Permanente del Design for the selection of the prestigious Compasso d’Oro Award. Since 1991 she manages the Area90 showroom. She selects furniture and design objects internationally. She looks after the planning and fitting of residential, office and commercial interiors.

Her training took place at IUAV - University of Architecture of Venice.
During the studies she gained professional experience with temporary and occasional collaborations with various professionals.

She has lent her expertise for a decade with some Engineering and Architecture studies, with direct responsibility for architectural design, developing projects of building restoration, residential buildings, industrial buildings, office complexes, sports facilities, retail spaces - retail, art shows, parks-garden, interior design.